Brown paper bags are widely acknowledged as the most dependable and stealthy option for customers wishing to conceal the packaging of their wine purchases. This belief is shared by many wine merchants. The desire to do business in a manner that is less harmful to the environment has sparked a new trend, which is the provision of individualized wine bags.
There are a variety of factors that point to the possibility that a personalized wine tote may be an asset to your company. In this section, we will only go through a handful of them.
Maintaining A Positive Public Image
If you run a wine store, you are aware of the significance of branding to your company’s success. There is a particular image that you are striving to cultivate—and another image that you are attempting to avoid—when it comes to the business of selling wine, regardless of whether you are a bulk shop that specializes in inexpensive wines or a boutique that sells high-end and rare bottles. There is a social stigma associated with drinking in the United States, regardless of whether or not this reputation is warranted.
Because of this, a wine shop needs to project the most positive image possible to prospective clients to persuade them that your company has a solid reputation and is a reputable establishment where people can come in peace to appreciate the work of art that is fine wine without the anxiety of being evaluated.
If you want to minimize the impact of this problem, one of the most helpful things you can do is to steer clear of the brown paper grocery bags that are commonly seen at lower-priced liquor stores and go for Printed Wine Bags instead.
Whereas the discretion of paper bags suggests a certain shame for their contents, a sophisticated and creative bag conveys confidence and elegance.
Paper shopping bags are, in general, one of the goods that is the most detrimental to forests. This is because the majority of paper is made from wood pulp. This effect may be felt even more strongly in the case of wine stores because of the fragile nature of the bottles that are being cradled within, which results in the requirement for an increased number of bags.
Since the majority of purchases will be for fewer than six bottles, you will most likely be required to make use of bags rather than the more secure option of placing the wine in a discarded case if the order contains seven or more individual bottles of wine. However, if the case holds seven or more individual bottles of wine, it can be used for safekeeping purposes.
The use of wine bags that are specifically created for purchases of six bottles or fewer is one of the most effective ways to reduce the negative impact that your company has on the environment.
The ability to engage in passive marketing is one of the most beneficial byproducts of employing individualized wine bags. You are increasing the exposure of your company to a wider audience regardless of whether or not your clients opt to utilize the bags they purchase from you to navigate the hustle and bustle of the local marketplace.
Because of these higher impressions, your company will have a better chance of connecting with new customers than it would with any active marketing effort.
The type of bagging that you decide to use will not have a direct effect on the success or failure of your company, but it may help improve your brand’s image, lessen its negative impact on the environment, and extend its reach. Also, that’s not half bad, is it?